Translations with feeling at Språkbolaget

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Have you ever considered what tone your brand has in a foreign language? The tone gives your company a voice. But how does that voice sound in another language?

An important part of our work involves finding precisely the right translator, one who truly understands your brand and what you seek to convey. It’s how we’ve gained so many loyal and satisfied customers over the years. Read on if you want to find out how to involve us more and achieve a tone of voice that is spot on in your translations too.

Tone of voice is a brand's linguistic expression. It’s about style and the choice of words. It’s important for the tone of voice to match what you want your brand to convey. It’s your communication with the customer that sets you apart from your competitors. If you have a quality product and have invested heavily in your brand, then naturally you will also want your translations to reflect that. After all, you wouldn't want your Swedish customers to perceive your product one way while customers in other markets get a completely different impression.

Branding and rebranding require months of thought. For example, what kind of language will let people know that your company is modern, approachable and attractive? And after many long discussions and revisions, when all the text is finally in place, it will also need to be translated.

Our customers understand how important it is for a translation to be an integral part of the process rather than just an afterthought, something to be done once everything else is finished. A translation is at least as important as the original text, a company’s ability to sell more in foreign markets depends on it. Without good content in the local language, it will be difficult to reach your audience.

So what’s the best way to get the translation agency and thus the translator on board right from the outset? One way is to provide us with instructions detailing the style and the tone of voice that should characterise the company’s translations. Give us reference material and your style guides so we can assign a truly astute translator, one who's a great match for your specific texts. Involve us earlier in the process and set aside time for questions, reviews and feedback – the result will be worth it. Truly great translations are a growth factor.

Språkbolaget regularly translates marketing and advertising copy across a wide variety of industries.

5 tips:

  • Contact us early on in the process and let us know in advance about any upcoming translations. This will help us select a really good translator who will be 100% motivated and well-informed.
  • Brief us on the brand’s expression and personality, and how you wish to be perceived.
  • Give us feedback. We'll take all your comments on board to fine-tune our collaboration.
  • Let us help you develop guidelines, for both the source language and the target languages, to make it easier to maintain the same tone of voice across the entire organisation.

Read more about how we help our customers here: Case studies