Translations with feeling at Språkbolaget

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Have you considered what tone your brand has in a foreign language? The tone gives your company a voice. But how does that voice sound in another language?

An important part of our work is finding precisely the right translator who truly understands your brand and what you want to convey. That is how we have gained many satisfied and loyal customers over the years. Read on if you want to know how you can involve us more and thereby achieve a more accurate tone of voice in your translations too.

Tone of voice is the brand's linguistic expression and is about choice of words and style. It is important that the tone of voice matches what you want the brand to convey. It is in communication with customers that you differentiate yourself from your competitors. If you have a quality product and have invested heavily in your brand, you naturally also want the translations to reflect that. After all, you do not want your Swedish customers to perceive your product in one way while customers in other markets get a completely different feeling.

Branding and rebranding require many months of thought. For example, what type of language conveys that you are a modern, soft and attractive company? After many long discussions and revisions, all the text is finally in place, and then it needs to be translated too.

Our customers understand how important it is for translation to be an integrated part of the process rather than just an afterthought, something that is done when everything else is finished. The translation is at least as important as the original text, as it is a prerequisite for the company to be able to sell more in foreign markets. Without good content in the local language, it is difficult to reach out.

So how can you better get the translation agency, and thereby the translator, on board from the start? One way is to provide us with a brief detailing the company style and the tone of voice that should permeate the translation. Give us reference material and your style guides so that we can assign a truly sharp translator who is a great match for your specific texts. Involve us earlier in the process and schedule time for questions, reviews and feedback – the result will be worth it. Truly great translations are a growth factor.

Språkbolaget regularly translates marketing and copy texts for a wide variety of industries.

5 tips:

  • Please contact us early on in the process and let us know in advance about any upcoming translations. We can then select a really good translator who will be 100 % motivated and well-informed.
  • Give us a brief on how you want to be perceived and on the brand's expression and personality.
  • Give us feedback. We take all your comments on board and fine-tune our collaboration.
  • We can help you develop guidelines, for both the source language and the target languages, to make it easier to maintain the same tone of voice moving forward and across the entire organisation.

Read more about how we have helped our customers here: Case study